See the world's #1 CRM, Salesforce, in action:Ī CRM system gives everyone - from sales, customer service, business development, recruiting, marketing, or any other line of business - a better way to manage the external interactions and relationships that drive success. This can enhance the customer journey and experience by refining each customer touchpoint. With a CRM solution, the sales and marketing team can track and follow a customer’s interaction journey with your business. When people talk about CRM, they usually refer to a CRM system or platform, a tool that helps with contact management, sales management, productivity, and more.ĬRM software helps you focus on your organisation’s relationships with individual people - including customers, service users, colleagues, or suppliers - throughout your lifecycle with them, including finding new customers, winning their business, and providing support and additional services throughout the relationship. A CRM system helps companies stay connected to customers, streamline processes, and improve profitability. The goal is simple: Improve business relationships. Customer relationship management (CRM) is a technology for managing all your company’s relationships and interactions with customers and potential customers.
